Crafting Unforgettable Experiences
Crafting Unforgettable Experiences
How to bring memorable events to life using key principles of event management.
When planning an event, there are several key factors that need to be considered in order to make it a success. Beyond the location, invite list, styling and entertainment, the best event managers keep one thing in mind: the impact the event will have on every person who attends. That’s because they know that a successful event lingers in the memories of attendees long after the farewell speech, last drinks or final goodbyes.
Here's a comprehensive guide on how to weave magic into every aspect of event management, ensuring each event is an unforgettable experience.
Tell a story with your event
An event will stand out if it follows a clear and compelling narrative that can be enhanced by incorporating an overarching theme across all elements. Whether you’re planning a wedding or a corporate conference, a theme will help bring your vision to life and should permeate every detail, from the décor and signage, to the keynote speeches and entertainment. The result? A cohesive and memorable experience that tells a story.
Attention to detail
When planning an event, it can be easy to get caught up in the bigger picture and forget about the little details. But, it’s the little things that make an event and even the smallest logistical hiccup can derail an otherwise flawless event. The key is to pay attention to logistics to ensure things run smoothly. Think about the flow of the event and make sure all elements, such as transportation, registration, venue layout and technical set up is all taken care of. When working with a venue, check if their services include an onsite events team to help manage the finer details.
Make it innovative
Even the most tedious events can be made special by incorporating some unique ideas. Stand out from the crowd by using new technologies for your event, or think of some interesting collaborations that could surprise and delight your guests. Any time an event offers something that people haven’t seen before you are able to set your event apart from other events of the same style. Remember, chances are your attendees have been to similar events in the past. Ask yourself: how can this event really stand out?
Create a post-event plan
The biggest mistake that you can make is thinking that the event is over once the last person has left and the doors have been closed. Implement a post-event communication plan to continue to engage attendees even after they’ve said goodbye. This can include sharing highlights, requesting feedback, or sharing exclusive event content. Building a post-event community prolongs the event's influence and keeps the experience alive in the minds of participants.
Need help bringing your event to life? Our practical event spaces located in the Novotel Sydney Olympic Park make the perfect setting for successful conferences, exhibitions, lunches, and more. Take the effort out of planning an event with everything you need in one place, with versatile event spaces, accommodation on site and a plethora of dining options, the Novotel can help you create unforgettable experiences. Plus, our team work across the complex, giving you the benefits of not only the Novotel, but also the Pullman and ibis. Why not conference at Novotel, stay at ibis and dine at Pullman?
Want to be rewarded every time you book an event? Take advantage of our Meeting Planner and earn points every time you book an event.